|

 

|

James Ly

Software engineer with 5+ years of experience in full-stack web development. Currently at Luxury Escapes, where I lead projects that streamline content management, power hotel booking features, and enable affiliate marketing at scale. I bring a strong foundation in TypeScript, React, and Node.js, paired with a background in management consulting that sharpens how I approach complex problems and stakeholder collaboration.

Experience

  • Spearheaded a voucher and discount system that boosted user acquisition by 20%
  • Led the overhaul of the Content Management System, enabling internal teams to spin up complex marketing and promotional pages in under 30 minutes
  • Revamped transactional email infrastructure to cut delivery failure rates
  • Architected full-stack booking and promotional features using TypeScript, Node.js, and ReactJS
  • Built server-driven affiliate marketing widgets with HTMX, minimising partner integration overhead
  • Integrated Google Marketing Platform tools to sharpen campaign tracking and acquisition funnels
  • Designed RESTful APIs and microservices powering internal systems and third-party integrations
  • Built dynamic applications and templates using ReactJS with C# back-end services
  • Assessed customer requirements and delivered tailored software solutions
  • Performed manual testing to identify bugs and ensure production stability
  • Collaborated using Agile methodologies with JIRA for project management
  • Developed a new machine learning algorithm based on YOLO V4 for crop anomaly detection
  • Contributed to the Flurosense cloud-based crop management platform
  • Researched advanced ML algorithm performance and applications
  • Consulted on multibillion-dollar projects including a $27B state-owned Oil and Gas conglomerate
  • Built planning, budgeting, and forecasting toolsets that reduced reporting by 60%
  • Developed KPIs and business reports to oversee performance across 16 five-star resorts and 800+ stores

Qualifications

AWS Certified Solutions Architect – Associate

Amazon Web Services

May 2026 – May 2029

Master of IT and IT Management (Software Engineering)

University of Sydney

2019 – 2020

Graduate Diploma in Computing

University of Sydney

2017 – 2018